Lululemon Athletica: An Ethical Fashion Brand?




Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

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INTRODUCTION

Canada-based yoga-inspired apparel company, Lululemon Athletica Inc., (Lululemon), was founded in 1998 by Canadian businessman, Dennis ‘Chip’ Wilson (Wilson). It stocked yoga and fitness apparel including shorts, pants, jackets, etc. As of 2014, the company operated through 254 stores. These outlets were spread across Canada, the U.S, New Zealand, Hong Kong, the U.K., and Australia. Apart from its own showrooms, Lululemon products were sold across many fitness centers...

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